The drab concrete and 1960’s architecture of London’s Elephant & Castle is soon to get a splash of colour thanks to Nintendo, the effervescent Kirby and some enthusiastically applied knitting needles.

In celebration of the launch of Kirby’s lastest adventure – Kirby’s Epic Yarn for the Nintendo Wii – on the 25th February, Nintendo will be decking out the London area in ‘a colourful array of knitting to bring the feel-good vibe of Kirby’s Epic Yarn and replace grey with colour’.

The event – which will run on the 24th February 2011 and last for one day only – is fueled by a YouGov poll (commissioned by Nintendo itself) that declared Elephant & Castle ‘the greyest place in the UK’ after the area, beating Kings Cross, the South Bank, Slough, Birmingham and Milton Keynes among others to claim the dubious honor!

Rob Lowe, Senior Marketing Manager for Wii at Nintendo said, “The research found that almost half of us play video games specifically to cheer ourselves up, and with this in mind we’re bringing the happy spirit of our latest game to inject some fun into the greyest area.”

Visitors to Elephant & Castle on February 24th will have the chance to take home a preview copy of the game, with Nintendo giving away 20 free copies. The installation will be created by Knit the City – www.knitthecity.com. Anyone interested in more information on Kirby’s Epic Yarn should visit www.nintendo.co.uk/kirby.

D+PAD is hoping to pop along to see the event for our selves and will endeavor to grab some photos. We won’t be doing any knitting though….

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UPDATE:

So…we went along to the event and while it wasn’t quite as grand as we were expecting (and Elephant & Castle, for the most part, remained as gray as ever!), the small display did exude the same kind of understated charm for which Kirby’s is famous.

Take a look for yourself in the below:

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