We all love to hate something. It’s part of our psyche to show our disapproval, whether it’s down to jealousy, misunderstandings, or (whisper it) it’s very well deserved. We see it in our national sport, everyone loves to have a good snipe at Chelsea, though it wasn’t so long ago Manchester United were the focus of our ire. “They’re winning, the bastards”.

Many of Chelsea’s critics love to point out how they ‘bought’ the title. All business, no soul. The perceived parallel in the video game industry, many would enjoy pointing out, is Electronic Arts. Forums around the world rage at EA ‘killing our industry’ and ‘destroying originality’. Of course, there’s no smoke without fire…

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